We conducted a full content audit of InComm’s Walmart.com listings, identifying gaps in descriptions, imagery, and enhanced content.
INCOMM EGIFT CARDS
The Challenge
InComm needed to improve its Walmart.com product listings to meet Walmart’s strict 95% content score requirement. Their existing pages lacked optimized content, engaging graphics, and A+ content, making them less competitive. The goal was to enhance their listings to ensure compliance with Walmart’s standards while outperforming competitors.
WHAT THEY NEEDED
The Strategy
We conducted a full content audit of InComm’s Walmart.com listings, identifying gaps in descriptions, imagery, and enhanced content. We then:
WHAT WE BROUGHT
Optimized product descriptions with keyword-rich, compelling content.
Upgraded product images and graphics to meet Walmart’s best practices.
Implemented A+ content to enhance customer engagement and drive conversions.
Analyzed competitor listings to ensure InComm’s content was superior.
Continuously monitored content scores and made necessary improvements.
The Results
553
Total skus uploaded to Walmart.com
800+
Individual e-gift card graphic listings designed
95% Score
Increased content scores to meet or exceed Walmart’s requirement.
